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Building strong sales muscle!
Think that GoldMine® FrontOffice 2002™
is just a contact manager with a few Customer Relationship Management
enhancements? Think again! GoldMine FrontOffice 2002 offers sales and marketing,
customer service and business-intelligence functionality in a single package. GoldMine FrontOffice
2002 provides real tools that will improve the performance of your sales and service
teams, and support for Microsoft SQL Server 2000 for industry-leading
reliability, security and scalability.
Bottom line: Seamless front to back-end customer service
GoldMine FrontOffice 2002 integrates account management, sales force automation
and marketing automation with call center software. This means that your
external service and support desks are able to deliver a single, complete view
of your customers. Here's how it works:
Smarter software...
GoldMine FrontOffice 2002 combines GoldMine® Sales and Marketing, GoldMine®
Service and Support and GoldMine® Management Intelligence to deliver an
easy-to-use CRM solution. GoldMine® Management Intelligence allows medium-sized
organizations to improve planning and create best practices usually only
available to the big guys. GoldMine® addresses all the facets of customer
relationships by allowing sales, marketing, service and support teams to share
account information and communicate in real time. This way, everyone in your
organization knows a customer's habits and history.
And just to make things easier for you...
The GoldMine® Sales and Marketing, as well as GoldMine® Service and Support,
components of GoldMine FrontOffice 2002 can be separately licensed to address
specific needs or licensed as one suite to provide a total CRM solution.
One view... looking good!
What happens when a customer complains to the wrong department and the
information falls through the cracks? Don't even think about it! Let GoldMine FrontOffice
2002 mastermind a fully integrated CRM solution that delivers vital customer
information to your entire team. This product provides easily viewed customer
profiles to your sales, marketing and support teams, so critical actions and
follow-up activities can be shared at a glance. Not only are complaints
addressed at the speed of byte... but opportunities for upgrades or up-sells can
be answered before the knocking stops.
All this and more...
GoldMine FrontOffice 2002 manages every facet of client relationships...
brilliantly. Imagine how sales and marketing team would benefit from an
integrated application of Opportunity Management, Territory Realignment,
Forecast and Quota Analysis. Sound good? Just wait until you use it. When
GoldMine® combines a Marketing Encyclopedia System, Web data importing and
Leads Analysis, it delivers an incomparable management standard.
Want more?
GoldMine FrontOffice 2002 also offers standard contact management functions:
everything from scheduling to email to print/fax merging. Want to customize the
fields and screens? Done! How about easy reporting on database information?
Flexible license configuration? Client/server database support? GoldMine FrontOffice
2002 has it all.
Thinking out of the box... with Quick Start Wizard
GoldMine® Service and Support offers the Call Management functionality you'd
expect from complex enterprise systems in a single, easy-to-use application. And
you get it at a fraction of the usual cost. Want some frosting on this cake?
Out-of-the-box, the GoldMine® Quick Start Wizard provides support centers with
industry-best practices that can be customized for your environment- instantly.
And there's no programming required, so you'll be up and running quickly.
Bottlenecks? The Business Process Automation Module uses customizable templates that can identify actual or potential bottlenecks. And easy-to-use, wizard-driven functionality makes successful support center management a reality.
Knowlix … the ultimate solution
Knowlix optimizes problem resolution by making information rapidly available.
Natural language search capabilities, simultaneous searching multiple
KnowledgeBases, and the ability to capture and share new solutions are a few of
the key benefits Knowlix provides.
KnowlixWeb
KnowlixWeb gives both customers and internal support agents rich Internet
searching and access to knowledgebases with on--the-fly HTML conversion. Support
operations can manage gigabytes of constantly changing data without the
administrative burden of managing thousands of HTML pages. Best of all: agents
and customers can access the knowledgebase using all popular web browsers.
KnowlixBuilder
KnowlixBuilder is an easy-to-use knowledge conversion toolkit that makes it
simple to collect knowledge from many different sources and file formats -- and
to combine the content into a single knowledgebase.
KnowlixAuthor
KnowlixAuthor is a powerful, easy-to-use knowledge-authoring product for support
professionals who are responsible for installing and maintaining a
knowledgebase. KnowlixAuthor offers administration tools to check newly created
support knowledge, add graphics, assign access rights and circulate content for
approvals. KnowlixAuthor is ideal for maintaining the quality of internal
knowledgebases and for preparing solutions to share with customers, prospects
and partners outside of an organization.
THINK... about GoldMine® Management Intelligence
GoldMine® Management Intelligence offers managers an easy way to monitor
current business conditions. Combining two gold-standard functions: Answer
Wizard and Manager's Console, Management Intelligence can help you create
automatic problem-solving responses, or proactively control potential trouble
spots.
Nothing but straight answers...
The Answer Wizard generates reports in a "question tree" format that
allows you to isolate report data geared to specific needs. The Answer Wizard
will also suggest related questions that support the original inquiry.
Making a manager's life easier...
GoldMine® Manager's Console displays key business metrics in the Sales and
Marketing or Service and Support environments. Managers can monitor call
volumes, sales quotas, or other vital activities in their departments. Manager's
Console also can respond automatically to pre-determined thresholds, alerting
supervisors to problems or scheduling staff activities to resolve them.
Great Connectivity ... the GoldMine® Everywhere Server
With the GoldMine® Everywhere Server, users of GoldMine FrontOffice 2002 can
access customers, calendars, and key sales, service and marketing information in
real time... from any remote location. GoldMine® Everywhere Server extends
Windows from the web to wireless... by combining GoldMine® Everywhere Web,
GoldMine® Everywhere for the Palm VII Handhelds, and GoldMine® Everywhere Thin
Client.
Three stages of a customer life cycle...
Life-long relationships evolve from the intelligent management of three stages
in a customer's life cycle: Prospecting, Selling and Supporting. GoldMine FrontOffice
2002 provides a keyboard-full of tools to help your organization effectively manage
every stage.
1. Prospecting
How can marketing professionals target those most likely to buy their products?
By using the Sales and Marketing component of GoldMine FrontOffice 2002. It
easily creates reports on key customer characteristics and cultivates fields of
"hot" prospects. Then, precisely targeted direct mail, email or faxes
can be launched, as well as advertising in relevant publications.
Knowledgebase? Absolutely.
The GoldMine® InfoCenter offers an online knowledgebase of recent campaigns,
current materials or special offers for the entire organization to share. It
also lists procedures for tracking specific campaigns. Fingertip access to this
information keeps everyone in the loop, providing a consistent evolution of
customer relationships.
Mining from the Web
When advertising attracts prospects to the Web, keep them clicking with useful
information. Then ask them to indicate the products or services they like, along
with their names, addresses and phone numbers. The GoldMine® Web Data Capture
collects this information to create profiles of potential customers -
automatically. And, instead of merely reporting the number of hits the site
receives, Web Data Capture delivers precise lead information.
Leads Analysis
As teams receive leads from various campaigns, responses can be tracked and
analyzed to determine which media or messages were most effective. Marketing can
even track the volume of sales generated as a result of their efforts. This
sharply focused information invigorates the sales cycle and fuels business
growth. Using GoldMine® Sales and Marketing as its tool, the sales team can
build new relationships and increase revenue.
2. Selling
With GoldMine® Sales and Marketing, the sales team can spend less time on
administrative duties and more time on selling. The Opportunity Manager offers
an overview of the sales pipeline -- including a graphical sales funnel for easy
analysis. Sales managers also can create templates that prompt sales personnel
on every step to closing a sale. The result? Teams focus on the customer rather
than the sales process itself. Go team!
Automated Processes further increase the sales team's effectiveness by completing repetitive follow-up activities. This leaves more time for the personal touches that build and maintain strong business relationships. Sales representatives can create personalized letters, faxes and emails that automatically are sent to prospects or customers.
E-Sell, E-Sell, E-Sell!
Email is now an important sales channel -- and the GoldMine® Email Center
provides one-stop access to multiple email accounts. Features include: Outlook
messages; functionality for creating auto-replies or handling procedures for
specific types of messages; and custom folder creation for filing separate
categories of messages.
GoldMine® Management Intelligence makes it easy for managers to generate reports and adapt strategies or procedures to meet situations as they arise. Using the GoldMine® Answer Wizard, a manager is prompted by a series of questions to generate reports as easily as clicking a mouse. The Answer Wizard even asks related questions that suggest ways to develop a complete picture.
Manager's Console
Management Intelligence also incorporates the Manager's Console, which displays
a heads-up view of key business metrics. Managers can create thresholds such as
sales volume, quotas or new leads. If any category falls below an acceptable
threshold, Manager's Console can notify appropriate personnel or execute
pre-programmed tasks to restore acceptable performance levels.
Streamlining these processes allows the sales team more time for relationship-based selling efforts. As a result, sales goals are more likely to be met or exceeded. By maximizing the sales team's efficiency, GoldMine® Sales and Marketing empowers each salesperson to directly impact the company's success.
3. Supporting
Once the sale is closed, the REAL work begins...keeping the customer happy.
That's where the support team steps in. The GoldMine® Service and Support
component of GoldMine FrontOffice 2002 is designed to maximize a support team's
effectiveness and increase its ability to provide timely, accurate information.
The result? Stronger customer relations!
When a call is received, the service representative creates a call ticket using easy automation tools. By freeing the representative to get answers and move on to the next call, hold time and customer frustration are reduced. And, if multiple customers report the same issue, GoldMine® can automatically notify all callers when the problem is resolved.
Customers also can create their own call tickets via the Internet and the GoldMine® Auto Ticket Generator. As soon as a web-based ticket is submitted, GoldMine® acknowledge receipt and begins the support process.
First Level Support offers instant solutions
Service representatives have instant access to answers via GoldMine® First
Level Support. This fully customizable, diagnostic knowledgebase distributes
fixes, common issues or other call center resolutions. It is an "answer
library" that ensures accurate and consistent problem resolution by the
support staff.
GoldMine® Service and Support also monitors activities within the call center. If problems or unusual events occur, templates created by the Business Process Automation Module initiate actions for quick resolution.
Are you hitting the mark?
Call center supervisors can use GoldMine® Management Intelligence to monitor
team activity and generate reports that analyze trends and rate overall
effectiveness. With the Answer Wizard, a manager is prompted by a set of
questions to create reports geared to specific topics. Advanced
"consultant-in-a-box" technology even suggests related topics to help
broaden the manager's perspective.
KnowlixFrontline
KnowlixFrontline is a powerful, easy-to-use knowledge management product for
Customer Support centers. KnowlixFrontline integrates seamlessly with GoldMine®
Service and Support, allowing customer service agents and technicians to quickly
search, capture, and deliver relevant information to callers without disrupting
the natural call logging or ticket generation workflow process.
Staying on top of things
The Manager's Console component of Management Intelligence enables any call
center manager to monitor key business metrics and set thresholds that, when
exceeded, trigger automatic responses. Like what? Well, take call volume, for
example. If it exceeds an acceptable level, alarms can notify additional reps
automatically to answer calls.
Statistics don't lie...
It can be 7 to 10 times more expensive to win new customers than it is to keep
current ones. Our point? Providing service that builds customer loyalty is
critical to any business. GoldMine FrontOffice 2002 empowers each member of your
team to take part in creating customers for life.